B2B lead generation for companies in DACH
More pipeline. Not more leads that never buy.
Most lead generation agencies deliver MQLs and disappear. We build you a growth engine that generates qualified pipeline, across organic and paid, cleanly measured right through to the close.
30 minutes, honest assessment and advice.
Customers who trust us
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We manage organic and paid under one roof, enable your in-house team or take it on ourselves, and measure cleanly from the first click to the deal. For the first time, you can see exactly which euro is generating revenue.
We don't think in terms of campaigns, but in terms of your revenue system. We ask the uncomfortable questions, even if the answer costs us business, and pull the biggest lever, not the most comfortable one.
We focus on the channels that your target customers actually use to make decisions, and measure every single one right down to the deal in the CRM.
SEO and Content
So that the right decision-makers find you when they search for your topic. On Google and in AI answers like ChatGPT.
Google Ads and Microsoft Ads
Search ads for high-intent keywords, optimised for generated pipeline rather than cost per click.
LinkedIn Ads and Meta Ads
Precise targeting by industry, company size and role, for topics that no one is searching for yet.
Tracking and attribution
We measure from the first click to the deal in the CRM, showing you which euro generates revenue.
We build the measurement foundation for this with Revenue Operations.
A lead is any contact who shows interest. An MQL (Marketing Qualified Lead) is a lead that marketing deems to be a good fit, usually following clicks and downloads. An SQL (Sales Qualified Lead) is a contact that sales seriously wants to speak with. An opportunity is a specific deal with value in your pipeline.
Why MQLs are misleading
Many lead generation agencies are measured on MQLs because they are easy to produce. Your sales team then quickly realises that these do not turn into customers.
What we measure instead
Generated pipeline: opportunities that your sales team actually works on, and the revenue generated from them. That is the metric by which we measure ourselves.
For this to work, you need a CRM that your sales team trusts.
And this is how we do it. In four phases from analysis to scaling.
We start with a clean data foundation, make it visible using dashboards, and then scale via paid, organic, and AI. Every project is different. We will clarify your starting point during our initial consultation.
