CRM consulting for B2B companies in DACH

Get the most out of your CRM.

Whether you want to optimise your CRM, are considering a switch, or are planning your very first CRM implementation: we will find the system that fits your sales process and build it so that your team will actually use it.

30 minutes, honest assessment and advice.

Pipedrive
Close

Customers who trust us

  • Tidely
  • Oscar Karem Business Consulting
  • Granit
  • Leadscraper
  • wattline
  • Bergzeit
  • Tidely
  • Oscar Karem Business Consulting
  • Granit
  • Leadscraper
  • wattline
  • Bergzeit

Does this sound familiar to you?

Does this sound familiar to you?

Does this sound familiar to you?

01

Your CRM is an expensive data graveyard instead of a tool.

Your CRM is an expensive data graveyard instead of a tool.

Your CRM is an expensive data graveyard instead of a tool.

02

Everyone maintains it differently, so no one trusts the figures.

Everyone maintains it differently, so no one trusts the figures.

Everyone maintains it differently, so no one trusts the figures.

03

You don't know whether the problem is your tool or the way you use it.

You don't know whether the problem is your tool or the way you use it.

You don't know whether the problem is your tool or the way you use it.

The right CRM depends on your sales process. Not on trends.

The right CRM depends on your sales process. Not on trends.

The right CRM depends on your sales process. Not on trends.

We think in terms of the process, not the tool.

We think in terms of the process, not the tool.

We think in terms of the process, not the tool.

Whether it's HubSpot, Pipedrive or Close, the right CRM depends on your sales process, not on trends. We look at your processes, honestly recommend what fits, and set it up properly. Even if the honest answer is that your current tool can stay.

A CRM your team actually keeps up to date.

A CRM your team actually keeps up to date.

A CRM your team actually keeps up to date.

We build simple, automated structures that take the workload off your sales team instead of adding to it. This makes maintenance a matter of course and turns your data into a foundation you can trust.

What our CRM consulting includes.

What our CRM consulting includes.

What our CRM consulting includes.

Every business is at a different starting point. That is why we begin where you are right now, rather than with a standard package.

Optimise your CRM

You have a CRM, but no one trusts the numbers. We audit your data model, pipelines, fields and automations, clean things up and rebuild the structures so that your sales team actually enjoys using them in their daily routine.

Switch your CRM

Sometimes the tool really is the problem. We compare honestly, plan the migration with all contacts, deals, and histories, and ensure that your sales operations don't grind to a halt during the transition.

Implement a CRM

You have bought a CRM or are planning to buy one. We will guide you through your CRM implementation from requirements gathering, through setup and data import, to the day your team stops working in Excel.

Build your first CRM

No CRM yet, just Excel, inboxes, and people's heads? Then let's sort out the basics first: what data you need, how your sales process works and which system fits your size and budget.

HubSpot, Pipedrive or Close: Which CRM is right for you?

HubSpot, Pipedrive or Close: Which CRM is right for you?

HubSpot, Pipedrive or Close: Which CRM is right for you?

We work with all three systems and recommend the one that fits your sales process. As a rough guide:

HubSpot

Fits well if marketing and sales need to work in a single system and you want to manage automation, email, and the website together. Costs can rise quickly with additional seats and editions, so it is worth taking a closer look at the edition.

Pipedrive

Ideal if your sales team primarily needs a clear, simple pipeline and needs to get up and running quickly.

Close

A good fit if your team makes a lot of calls and sends plenty of emails, and outbound speed is more important than marketing features.

Have you already decided on HubSpot? Then continue reading about our HubSpot implementation and onboarding. And if the actual problem is not the CRM, but rather the interplay of marketing, sales and data, Revenue Operations will help you.

And this is how we do it. In four phases from analysis to scaling.

We start with a clean data foundation, make it visible using dashboards, and then scale via paid, organic, and AI. Every project is different. We will clarify your starting point during our initial consultation.

01

Scoping workshop

We start with a scoping workshop to find the levers with the greatest impact on your B2B business. From there, we build your roadmap.

02

Phase 1: Data & Tracking Foundation

We sync CRM, tracking, and your tool stack into a clean data foundation that you can finally trust.

03

Phase 2: Dashboards, Reports & Insights

Based on this, we build dashboards and reports that show what is actually driving revenue. You get insights instead of a graveyard of numbers, and you know which levers are worth pulling.

04

Phase 3: Paid & Organic Growth

We show you the levers with the greatest impact, enable your in-house team to implement them, or handle the implementation ourselves. We think holistically and do not optimise for MQLs, but for the only thing that counts in B2B: generated pipeline.

05

Phase 4: AI Automation

We harness the potential of AI and automate what needs to scale, from the first click to the final close.

01

Scoping workshop

We start with a scoping workshop to find the levers with the greatest impact on your B2B business. From there, we build your roadmap.

02

Phase 1: Data & Tracking Foundation

We sync CRM, tracking, and your tool stack into a clean data foundation that you can finally trust.

03

Phase 2: Dashboards, Reports & Insights

Based on this, we build dashboards and reports that show what is actually driving revenue. You get insights instead of a graveyard of numbers, and you know which levers are worth pulling.

04

Phase 3: Paid & Organic Growth

We show you the levers with the greatest impact, enable your in-house team to implement them, or handle the implementation ourselves. We think holistically and do not optimise for MQLs, but for the only thing that counts in B2B: generated pipeline.

05

Phase 4: AI Automation

We harness the potential of AI and automate what needs to scale, from the first click to the final close.

What our customers say

Insights into how we collaborate, build, and deliver measurable results.

What our customers say

Insights into how we collaborate, build, and deliver measurable results.

What our customers say

Insights into how we collaborate, build, and deliver measurable results.

For us, Matthias is a revenue partner, not a traditional marketing service provider. In the first half of 2026, we reduced our cost per MQL by 47% and our customer acquisition cost by 41% compared to the previous year. What is particularly impressive is how he links organic, paid, revenue operations and HubSpot together. He has supported our transition to product-led growth from the very beginning as a strategic advisor, and has always been honest with us about where the bottlenecks are, even on difficult topics.
Niclas Storz, CEO & Co-Founder of Tidely

Niclas Storz

CEO & Co-Founder

Tidely

Tidely logo
Matthias and the team at Hubtimal cleaned up our HubSpot CRM and set up prioritised calling lists, so my sales team always knew exactly who to call and when. Furthermore, he clearly answered our questions regarding tracking, advanced attribution, monthly RevOps reporting, and where we should be investing our money.
Oscar Karem, CEO of Oscar Karem Business Consulting

Oscar Karem

CEO

Oscar Karem Business Consulting

Oscar Karem Business Consulting logo
Matthias delivers honest assessments instead of comfortable answers. He set up our HubSpot to match our processes and empowered our team so that we can now use and develop it independently. This is exactly what good consultancy looks like to me.
Tim Kantaut, Managing Director of GRANIT

Tim Kantaut

Managing Director

GRANIT

GRANIT logo
Matthias and his team gave us excellent advice on Google Ads and set up our structure flawlessly, from Google Tag Manager, tracking, and Consent Mode, through to the campaign setup. You can tell straight away how much experience is behind it, and working together was always quick and straightforward. Feel free to call me if you would like a reference.
Janik, CEO & Founder of Leadscraper

Janik

CEO & Founder

Leadscraper

Leadscraper logo
Working with Matthias Deimann in the area of performance marketing, and particularly with HubSpot setup and support, is extremely professional, reliable, and solution-oriented. Matthias impresses with his sound expertise, his swift implementation, and his understanding of efficient marketing processes. A collaboration that I can wholeheartedly recommend!
Simone Zaha, Managing Director of Rewire Performance

Simone Zaha

Managing Director

Rewire Performance

Rewire Performance Logo

Book your free consultation.

In 30 minutes, the Hubtimal team takes a look at your CRM, your pipeline and your numbers. You'll leave with an honest assessment of where your biggest lever lies. Even if the answer is that you don't need us for it.

Book your free consultation.

In 30 minutes, the Hubtimal team takes a look at your CRM, your pipeline and your numbers. You'll leave with an honest assessment of where your biggest lever lies. Even if the answer is that you don't need us for it.

Book your free consultation.

In 30 minutes, the Hubtimal team takes a look at your CRM, your pipeline and your numbers. You'll leave with an honest assessment of where your biggest lever lies. Even if the answer is that you don't need us for it.

Frequently asked questions about CRM consulting.

What you should know before introducing a CRM or changing your CRM.

How much does a CRM implementation cost?

How long does a CRM implementation take?

Do we even need a new CRM?

What happens to our data from Excel or the old CRM?

How do we get sales to use the CRM?

Who is your CRM consulting intended for?

Frequently asked questions about CRM consulting.

What you should know before introducing a CRM or changing your CRM.

How much does a CRM implementation cost?

How long does a CRM implementation take?

Do we even need a new CRM?

What happens to our data from Excel or the old CRM?

How do we get sales to use the CRM?

Who is your CRM consulting intended for?

Frequently asked questions about CRM consulting.

What you should know before introducing a CRM or changing your CRM.

How much does a CRM implementation cost?

How long does a CRM implementation take?

Do we even need a new CRM?

What happens to our data from Excel or the old CRM?

How do we get sales to use the CRM?

Who is your CRM consulting intended for?