Revenue Operations (RevOps) for B2B companies in DACH
Your revenue system. Finally designed as a whole.
Marketing, sales and your tools are working alongside each other instead of with each other. With Revenue Operations, or RevOps for short, we build them into a system you can trust, from the first ad to the close.
30 minutes, honest assessment and advice.
Customers who trust us
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We connect your tool stack and your CRM into a clean, shared data foundation, make the real levers visible, and steer your growth with numbers you trust. Not MQLs, but generated pipeline.
With AI, we automate the repetitive steps in your revenue process, from the first click to the close. Your team does the work that matters, while the rest runs by itself.
Revenue Operations, or RevOps for short, unites marketing, sales and customer success around a shared data foundation, shared processes and shared goals. Instead of three departments with their own tools and their own numbers, you get one end-to-end revenue system: from the first contact, through the handover to sales, to the close and beyond.
RevOps, Sales Ops, and Marketing Ops
Sales Operations optimises sales, Marketing Operations optimises marketing. Revenue Operations looks at the gap in between: where leads are lost, which channel brings real pipeline, and which figures are actually correct. In companies with 10 to 100 employees, these roles are often not separated at all.
Which metrics RevOps manages
Figures directly related to revenue: pipeline generated per channel, conversion rate per pipeline stage, sales cycle length, win rate and cost per opportunity. MQLs are not included because they do not indicate whether someone will ultimately sign a contract.
Four building blocks that turn individual tools into a revenue system:
A shared data foundation
One CRM at the centre, one tracking system, one reporting system. Everyone looks at the same figures, whether in marketing, sales, or management.
Lead lifecycle and handover
Clear definitions of when a contact is a lead, an opportunity or a customer, and a handover to sales where nothing gets lost.
Attribution
You see which channel drives pipeline and revenue, not just clicks. This allows you to invest your budget where it really makes an impact.
Pipeline reporting
Dashboards showing forecast, conversion per stage, and bottlenecks, so you can base decisions on numbers instead of gut feeling.
We lay the foundation for this in our CRM consulting. Our B2B lead generation is built upon clean attribution.
And this is how we do it. In four phases from analysis to scaling.
We start with a clean data foundation, make it visible using dashboards, and then scale via paid, organic, and AI. Every project is different. We will clarify your starting point during our initial consultation.
